Look- it's an opportunity driving by! With close to 400 square feet of advertising space available on this truck, this is a shame. For heavens sake, this is a SIGN business. Vehicle graphics offer one of the best bangs for the buck in advertising today. This is hardly a confidence inspiring example of creative thought and craftsmanship. What prospective customer would be calling this company? ...

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Lest I forget to add a healthy dose of humble pie to the servings on this blog, I'm sharing this photograph of our household junk mail collection device. After years of neglect, it is going to get a makeover! As you can see, the South Florida Elements have taken their toll on my address sticker. Bad for curb appeal! Stay tuned for MakeOver 2010 takes on the mailbox in the next week or so. ...

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Ok, here is a window graphic at  a restaurant I have been going to for many years, Pho Hoa on SR7 in Tamarac. It's a really good Vietnamese place that consistently serves terrific food at fair prices. Like many places  to dine in South Florida, it's in a strip mall back off  the road and it has very little signage. Posting a menu makes sense, because people in the strip mall  are walking by all the time. This menu has been up for at least 5 years, and has completly faded to blue from exposure to the sun. It's also placed...

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I got a longer look at this truck graphics than I wanted while stuck in traffic on SR7 last week. This is an example of the box in a box in a box with borders school of graphic design. Also note the generous variety of fonts, and the free use of aspect ratio crunching applied to the various words. No problem sir-we'll get that word to fit. I think that there is a disconnect going on here. The branding calls for pride, but the graphics are old, tired and faded. A mixed message at best, certainly not one that makes...

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Last night was date night, and wanting to watch the budget, my wife and I stopped at the Original Pancake House in Delray Beach for a quick dinner before going to the Caldwell Theater to see the play "Distracted", about a couple dealing with their child's AD/HD disorder. Any way, before I get too distracted, let me get to the graphics. This sign was posted prominently at the door, and I can't imagine that it was very effective in promoting the Turkey Burger. Not only did the food have an un-healthy green tinge to it ( the bun looked moldy), but the burger...

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