Delray Beach
Delray Beach Florida
Equipment and Supplies
Florida
promotional signs
Retail Point of Purchase
Signs
Wide Format Printing
Charburger in Paradise
12:38 PMLast night was date night, and wanting to watch the budget, my wife and I stopped at the Original Pancake House in Delray Beach for a quick dinner before going to the Caldwell Theater to see the play "Distracted", about a couple dealing with their child's AD/HD disorder. Any way, before I get too distracted, let me get to the graphics.
This sign was posted prominently at the door, and I can't imagine that it was very effective in promoting the Turkey Burger. Not only did the food have an un-healthy green tinge to it ( the bun looked moldy), but the burger was a mass of solid black char on the top. So much for grill marks. The quarter pickle slice looks like it was carved with a dull knife, and the toothpick looks crushed. I don't know what is hanging off the right edge of the burger, and I don't want to find out.
Maybe it was good that the sign was attached to the inside of the door, as the reflections of the street in the glass actually were a distraction. It was attached with wads of clear tape in the corners, and some non-functional ties were left in the grommets.
It's unfortunate that the photograph selected and the bad installation wrecked this campaign piece. A great photo and an exterior install would have been effective and inexpensive. The design deserved more.
That said, I have to say that we enjoyed our meal, the food and service was very good and the price quite reasonable. I'd go back, and hopefully see some better signage next time.
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